See what is Healthy for You and for the Ecosystem.
FAIR Food Data was born to provide a smart traceability solution within the sustainable food industry.
Our data is stored on web3 (public blockchain), which allows us to identify issues such as food waste, fraud, and sustainability, and to work with stakeholders to address these issues throughout the journey of a food product.
Discover our groundbreaking platform that bridges the gap between consumers and companies, fostering a symbiotic relationship rooted in ethical and sustainable practices.
Our pioneering technology empowers consumers to make informed decisions about their purchases by providing them with accurate, up-to-date, and comprehensive information about the food they consume. By meticulously analyzing and compiling data from multiple sources, we offer a transparent view of the environmental, social, and health impacts of food products.
Fair Food Data is able to build trust and credibility with consumers and businesses alike, and establish itself as a leader in the sustainable food industry.
The COVID-19 pandemic has exposed the vulnerabilities of global supply chains, emphasizing the need for greater resilience and adaptability in the food industry. Fair Food Data is committed to addressing these challenges and facilitating positive change by providing an innovative platform that supports both consumers and companies in building a more robust and sustainable food system. Moreover, unsafe food creates a vicious cycle of malnutrition: countries where the food availability is lower, are associated with higher food contamination, then the balance between food safety and food security is even more difficult to achieve. In this regard, there is a growing trend to make donations by companies and consumers for anti-hunger and humanitarian programs.
If global food waste were a country, it would rank 3rd in greenhouse gas emissions after China and the U.S.
All the food produced but never eaten would be sufficient to feed two billion people. That's more than twice the number of undernourished people across the globe.
Features
By utilizing cutting-edge technology and analytics, Fair Food Data not only verifies the authenticity of the information provided but also evaluates the overall performance of companies with regard to sustainability and ethical practices.
We integrate easily readable and scannable QR codes on food packaging, allowing consumers to access a wealth of information about the product with a simple scan. This seamless user experience offers insights into sourcing, production, transportation, and more, promoting transparency and accountability in the food industry.
Differently from traditional centralized information systems that stores information locally and privately at enterprise level, the architecture of this identification system puts more emphasis on how to guarantee the long-term preservation, findability and immutable transparency of information relevant to all stakeholders. This includes data about the GEOlocation of ingredients, the manufacturing process applied, the nutritional full-picture, the environmental impact estimation and the end-destination of the food product.
The call for action to shape food systems tracking back to the source generates many benefits.
► Easy Access to Information: With a simple scan using a smartphone, consumers can access comprehensive information about the food product, including its ingredients, sourcing, production methods, and environmental impact.
► Informed decision-making: providing detailed information about food products through QR codes enables consumers to make informed decisions about food products though QR codes enables consumers to make informed decisions that align with their values, preferences and dietary requirements.
► Traceability and transparency: QR codes enhance traceability throughout the food supply chain allowing consumers to understand the journey of their food from farm to fork, fostering trust and promoting responsible practices among companies.
► Improved consumer engagement by incorporating QR codes on packaging, companies can engage more effectively with consumers, sharing insights about their commitment to sustainability, quality and ethical practices
► Convenience and adaptability: QR codes provide a convenient and adaptable way to access vital information about food products. Their seamless integration with smartphones and mobile applications allows consumers to access data quickly and easily, wherever they are.
► Data reliability: long-term preservation of data ensures that crucial information remains accurate, up-to-date and accessible for consumers and companies alike. This fosters trust in the food industry and enables informed decision-making.
► Immutable transparency: immutable transparency guarantees that information provided on the platform cannot be altered or tampered with, creating a secure and reliable record of data. This fosters trust between consumers and companies and promotes accountability in the food industry.
► Consumer empowerment: by providing consumers with transparent and reliable information that is preserved for the long term, they are empowered to make informed decisions and support companies that prioritize ethical practices, sustainability and quality.
► Strengthening collaboration: emphasizing long-term preservation, findability and immutable transparency facilitates collaboration between various stakeholders in the food industry, including producers, suppliers, retailers and consumers. This enables the sharing of best practices and resources, driving innovation and improvement within the food system.
When we track the impact of our food on the body and on the planet, we follow a holistic approach along its journey. An integrated approach requires synergy between food production and food consumption, as well as a willingness to balance the negative impacts of one with the benefits of the other and vice versa.
Our data is F.A.I.R. and future-proof.
► It is findable even from the packaging or online lookup,
► It is accessible because it is clear and reachable to every stakeholder;
► It is integrated because it is weighted both from nutritional and environmental matter;
► It is reusable because it is suitable as it is for several different end-applications;
➕ It is future-proof/permanent because it is recorded independently from manipulation and tech companies’ decisions and existence.
